Think Tank 3.0

Sponsorship & Social Networking

The Think Tank 3.0 Series

^{The Think Tank 3.0 Series brings together tried and tested Thought Leadership marketing techniques with one of the most significant behavioural developments of the decade - the exponential growth in on-line networking and user-generated content. By combining the two, the Think Tank 3.0 Series offers sponsors the opportunity to:}

^{Lead the discussion around key issues of concern to their core customers and stakeholders, and by doing so,}
^{Enhance relationships with potential and existing customers by engaging them in a continuously developing, on-line dialogue and network.}

^{Position themselves as the natural long-term partner in the resolution of those issues.}

^{The Think Tank 3.0 Series has been designed for}

^{Global brands seeking to differentiate themselves in cluttered and competitive markets, and to increase customer participation in the brand at every opportunity;}
^{Publishers, looking for creative added-value services to offer advertisers that will cement their relationships with key decision-makers;}
^{B2B service and solution providers who rely on long-term partnership arrangements for their long-term survival and success more ;}
^{Countries, regions and development zones looking to attract inward investment more;}
^{Public affairs organizations and other special-interest lobbying groups seeking to raise the profile of their particular cause.}

^{Core Activities}

^{The Think Tanks themselves, which bring together a mix of respected independent experts, business leaders, influential media and “blue-sky” thinkers to debate topics of long-term consequence to a particular industry, region or section of society – and to develop ground-breaking predictions and solutions around them;}

^{White Papers, Executive Briefings and Special Supplements placed in selected media to publicise and promote the Think Tank’s findings;}

^{Seminars, webinars and workshops, designed to open the discussion up to a wider audience of existing and potential clients;}

^{“By invitation only” networking sites where this wider audience can both continue the discussion on-line with members of the original Think Tank and network with each other in a discreet enviroment}

^{Regular email news updates about policy and business developments around the debate.}

^Spo^{nsor Benefits}

^{The sponsor (or partner) will have ultimate control in the content, branding and messaging of each of these activites}
^{Will gain a reputation as an innovator and thought leader within its chosen topic and industry sector;}
^W^{ll gain valuable publicity on broad and niche media outlets throughout the campaign;}
^{^{Access to the networking site can be determined and channeled by the sponsor, and t}^{he discussions on the networking site would be moderated and where necessary stimulated by sponsor-approved Content and Community Managers.}}

^{Making it Work}

^{The success of the Think Tank 3.0 Series relies on several key factors}

^{Identifying the appropriate topic for debate}
^{^{Recruiting high-calibre individuals to the Think Tank}}
^{^{Professional moderating and management of the Think Tank Process}}
^{^{Intelligent, creative and dedicated cont}}^{^{ent and community management of the networking site}}
^Effe^{ctive packaging and markting of all output throughout}

^{Our Service}

^{Our full project management service can deliverts this and more, We will take responsibility for}

^{Identifying key issues in consultation with the sponsor, its clients and other stakeholders;}
^{Recruiting core members of the Think Tank;}
^{Overseeing the Think Tank process and managing finances;}
^{Writing and publishing reports/White Papers around the Think Tank’s findings;}
^{Organizing international marketing, PR and publicity;}
^{Setting up, editing stimulating participation and managing the community on the networking site;}
^{Editing and electronically distributing updates as the discussion evolves.}

^{Next Steps}

^{If this idea is of interest, we will gladly develop and tailor the Think Tank 3.0 Series to your exact needs, with content suggestions, detailed timelines and budget breakdowns.}

^{For further information, please contact;}

^{Steve Macvicar}^{at Macvicar Consulting or}

^{Chris Foulerton at Pier Communications}

Macvicar Consulting

Digital Strategies - Change Management - Custom Publishing