Macvicar Consulting

Digital Strategies

 ^{B2B publishing has always been about two things - putting vendors in touch with buyers,  and  providing information  that  helps people do their jobs better or further their careers. Neither the recession nor the "Information Revolution" have fundamentally changed either of these business objectives - but they have made the B2B publishing  environment that much more competitive, challenging - and interesting.}

 ^{I specialise in  developing and implementing strategies  that allow companies to react to and anticipate changes in their business environment - which means much of my current work centres on the digital innovations that are transforming customer behaviour patterns and presenting businesses with a continually evolving range of  opportunities.}

  ^{Preparing for the upturn}

 ^{I can help you identify the digital strategy most appropriate for your business model and market, and  I can work with you to plan and manage its implementation within your company's operational structure. My recent work has focussed on five interconnected areas of development:}

^{Thought leadership on the web}

^{On-line directories}

^{Customised monitoring}

e-learning