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eLearning & Compliance                                          

 

Ticking the boxes in a Downturn

Overview
  Business usage falls into two main categories - soft skills (anything from Advanced Excel training to Conflict Resolution) and compliance training; companies in many sectors have a legal obligation to keep their workforces informed of the regulatory environment in which they work - and to prove they have done so.
 
 There are also two basic types of elearning providers - bespoke  production houses who specialise in providing customised programmes for large organisations such as banks, chain-store retailers and the public sector; and companies who produce off-the-shelf generic courses. With the advent of open source technology the dileneation - and price differential - between the two is beginning to erode.
 
The UK eLearning  market  (aka on-line training) is worth around £200m 
 

 

Business Model

 In any economic downturn, training and marketing budgets are among  the first to be cut; but the  current UK and EU regulatory environments mean that companies still have to meet their mandatory compliance training needs.

 

 This offers companies in the B2B sector the opportunity to repackage and offer "own-brand",  sector-specific e-learning programmes to their customers, suppliers and other stakeholders.

 

 These can either be used to generate a new revenue stream through programme sales, or to increase customer retention as an added-value service.

  

 

 

USPs

 elearning has several advantages over traditional face-to-face altenatives for both large organisations and SMEs:

 

 It is efficient in that keeps the disruption caused by time away from the workplace in classroom training down to a minimum

 

 It is cost effective. One government department estimated that it would be around 90% cheaper to "distant" train its staff than send them on courses.

 

 It ticks the boxes. When delivered though a Learning Management System (LMS) it leaves an "electonic paper trail" which means that an organisation can demonstrate that it has met its training obligations.

 

 It is accurate & consistent and ensures that the same information and message is communicated to everyone in an organisation

 

 It is immediate. Any regulatory changes can be incorporated and delivered as and when required.

 

 

  To learn more about e-learning & Compliance and the opportunities for your business, please contact me at steve@smacvicar.com or 0044 (0)7836 572288