Business Development and Innovation

_Methodology

The Innovation Process

^{Initial Briefing with senior management to agree scope and objectives.}

^{Internal Consultation with relevant employees, including potential "champions", IT/New Media and Finance.}

^{Market Research to benchmark project against the competition and to identify appropriate digital applications and providers}

^{Stakeholder Interviews with end-users, suppliers and other clients including advertisers (where appropriate).}

^{Draft Proposal including business plan and ROI.}

^{Presentation to senior management and iterations.}

^{Hearts & Minds: Once signed off a consultation process with relevant groups of staff.}

^{Debrief & Handover to elected champions}

^{Change Management}^{: I can also manage the implementation of the new strategy for a designated period.}

If you have any specific questions or would simply like to have an exploratory and non-binding discussion, please contact me at

steve@smacvicar.com or 0044 (0)7836 572288

Macvicar Consulting